I had a good laugh yesterday. I was setting up a password vault for my mother and had to get the login pages for various services and a few did like Etsy does - search for "Etsy Login" and you'll notice their SEO has managed to put /search?q=login above /signin in google's results. It amuses me whenever SEO is taken to such an extreme that it actually makes the results from your company less useful for people actually looking for your company.