But why won't Apple possibly build a device like comma.ai to basically fit into the car's OBD port and also bring in some self driving abilities and eventually full self driving, just by a completely new device that pairs to the iPhone. They can possibly strong arm autos to make the plug and play real smooth. It's not that far fetched. They might actually be able to do something using mixed reality, given how either pure vision based or lidar based self driving approaches are still not reaching the levels they were supposed to years ago.

This could be under the usual AI umbrella like other companies, but the fact that there is an AI DR to Tim Cook makes me think self driving is big on the agenda. I"m not sure which other AI effort is so valuable to Apple to warrant a SVP. https://www.apple.com/in/leadership/john-giannandrea/