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Professor Hans Georg-Moeller of the University of Macau I think has some really good observations and a systematization of what he calls the "profilicity mode of identity production", as contrasted to "authenticity" and "sincerity". He frequently comments on how social media causes people to view their actions not directly, but on a "second order", through the eyes of the "general peer" as personified by the quantified likes and comments posts get on social media. I haven't done a great job summarizing here but he has a youtube channel with some good videos on the topics: https://www.youtube.com/watch?v=-QMHOsfjHq0 https://www.youtube.com/watch?v=6cSkb1KppNc

I think his framework helps a lot in making sense of the way people act online and offline in our current age, and the implications for "identity production" are quite interesting.




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