maddening maybe, but because of the simple equation that the fraud losses from continuing to use swipe and issue cards without chip are high, but the margins on credit cards, due to the high rates are high enough to cover it. Carrying a balance on a credit card in Europe and South America is not very common (your account bank will grant a decently priced overdraft facility (not the crazy US fees there), rebates/points/miles are lower - so it just pays to be complacent here for the industry.