I had such a different experience. I found the EULA surprisingly readible and easy to understand. Just 5 easy bullet points rather than a multi page document of legalese.
The EULA is giving you permission to e.g. copy and modify the font with certain restrictions (e.g. include the license text if you distribute it). In that regard, it's not terribly dissimilar in spirit from an open source software license.
They could have used the SIL Open Font License instead. People in the open source world are often already familiar with it, and resources like tl;dr Legal are available for it.
Their EULA is, in fact almost exactly the SIL Open Font License, but someone decided minor changes in wording were more valuable than standardization.