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I really want to know how these "non-geeks" are going to get a chance to like Unity. I'm all for bringing Linux closer to people, and looking at the work that Android has done, it clarifies that with a correct marketing and technical drive, Linux' openness is something which can attract a large range of users.

Worth noting that Android for all intents and purposes is fighting a closed, one-device (or at least one brand of device) Apple iOS. Commanding a place on desktops (not sure the relevance of this is still the same) will be arguably a different fight than on the mobile space.

Windows runs on all hardware, its a familiar albeit crappy at times interface. What tells me most that Linux as a viable desktop for non-geeks is a fairytale never going to happen is the fact that right now, apart from a select group of pc vendors, the only way for anyone non-technical to get access to a ubuntu install is to install it themselves.

It doesn't matter if its such a simple install, users are frightened to install a simple application at times.

On this note, I always find it mystifying who all these non-geeks we are trying to appeal to are, I'm all for a slicker, easier to use desktop but why not target it at the market which have stood by and held up Linux for all these years.



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