If you add blank lines between you'll get them formatted more like what you probably want.

Zimride to Lyft isn't much of a pivot, they're basically kinda the same thing.

Oops, thanks for the catch re: the spaces. Looks like I can't edit the comment anymore though.

That said, I'd say going from a SaaS model where you charge companies or universities $40k/year to access software that they provide free to students/workers is very different from a mobile app that does real-time dispatch / pickup inside a city and you charge the consumer directly. Different customer, different business model, different offering.