If anything, this is a marketing trojan horse. I think we should do more pushing back and less trying to idolize this behaviour. There was a time where developers made things for themselves or other people, not just marketers. As a developer, I don’t think marketers add value or better workflows. Generally, marketers are driven by intangible goals that rarely produce positive results. I’ll take my deserved downvotes.
The popularity of this just means your marketing bosses will use it to ram this concept down your throat. One of the saving graces against marketers is them not having this sort of direct line to customers. That gate is an important one.
I’m just giving you my experience. You don’t have to like it.
I kind of see your point, but to me FlyCode does not look like a product that will push further this "evil marketers' will" that you speak of.
It will allow product owner and his product team to make instant changes to their product, save precious developer time and reduce the amount of people required in the loop. All this product brings is benefit of saved time and resources.
It does not propel the marketers' feel of power. I keep thinking this tool will help the non-technical app owners to instantly make necessary changes without having to pay for this service and wait few days.
I do think FlyCode will be most impactful at companies with the least effective marketing arms. Liberating Engineering/Product from time-consuming marketing maintenance means they're free to work on problems that might otherwise be back-burnered. It also places accountability for marketing results more cleanly in marketing's hands.
If a marketing team is so incompetent they manage to tank the company by changing copy and images, well, that's a deeper problem and they should be fired, not babysat.
Founding Engineer here. We are passionate about the use case for R&D as well as marketing. We see Product Managers, UX Designers and UX copy editors editing copy and images through the platform.
Hey, please don't take my comment as an attack. It's a lot of hard work, but I have to give my perspective - which also involves a lot of hard work in that I have been pushing marketers back for years, for everything from unnecessary personal information capture to portraying negative images of young women. Unleashed, marketers don't do well for us or the world.
We're happy to field any questions or opinions without judgement :) if one person shares theirs we assume others may think similar... that's why we love HN
interesting perspective. but i doubt this is a tech problem. instead, it is highly likely an organizational problem. FlyCode is a technology that reduce friction, but it is up to how you use it.
The popularity of this just means your marketing bosses will use it to ram this concept down your throat. One of the saving graces against marketers is them not having this sort of direct line to customers. That gate is an important one.
I’m just giving you my experience. You don’t have to like it.