That blog post misses nearly all the point of the XKCD comic it is referring to. Having jpeg, and gif, and tga, and other "standard" image formats is a great thing. But deciding to create another standard believing you can get rid of all the other "x" standards is (almost always!) folly. That is the point of the comic. This is an anti-pattern that constantly comes up in software dev and other domains, and it is deeply problematic. Creating standards for new ideas, or new takes on old ideas, is not the issue.
Fair. I agree that sometimes creating a new standard is boiling the ocean.
But my take is less pessimistic. My frame is: If everybody creates new JPG standards, we'd have more innovation and progress (despite potentially having more fragmentation...).
