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20 years ago there was no need for any of this. You went to tje farm, dod your groccery shopping and tgat was it. Or you didn't go there. Either way, farms did exist back then just fine.

Who on earth would expect a local farm shop to be on par with Amazon when it comes to inventory and availability data online?



My local farm does already have that information, like, "blueberry picking suspended, waiting a week for ripening". Like, I don't have to expect them to add inventory information, they're already doing it because that's how they communicate with their customers. It's just only available behind the garden walls. It's an indictment of us as an industry that it turned out that way because that was the convenient way to do it instead of a more open and user friendly way like a website.

Twenty years ago you just called them for the information, and it's way better for them to broadcast it than have a hundred 1:1 conversations.




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