A coming Internet filled with fakery could be looked at as a human cultural problem: at a variety of levels, we have a lot of humans who are going to behave irresponsibly, and they're empowered to reach out and affect others.

Ideally, I think first goal would be to fix the cultural problem (e.g., inequity, greed, arrogance, illiteracy).

Second goal would be defenses/resilience, to mitigate our slowness and imperfection towards achieving the first goal.