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> Call me when you see this in water not dreamed up in silico, okay?

The article, surprisingly was pretty clear about this. The headline? Pretty sensationalist.

> (Must every press release by a British university be trash?)

This has been the bane of science for as long as science has been around: How do you take something that isn't particularly interesting to laypersons and help them understand how important this little micro-bit of progress might be... on not be... It's hard.



> This has been the bane of science for as long as science has been around: How do you take something that isn't particularly interesting to laypersons and help them understand how important this little micro-bit of progress might be... on not be... It's hard.

I mean, I've seen my own work go through the Science News Cycle ( https://phdcomics.com/comics/archive.php?comicid=1174 ). I know what it's like. I'm just pointing out that British universities have a reputation for being absolutely terrible about this, to the degree that there's no point trusting a single thing their PR departments say anymore.


This little micro-bit of progress simply is not important to laypersons. I'm sure it's interesting to people in the field, but otherwise it's nothing.


> This little micro-bit of progress simply is not important to laypersons

Yes. Unfortunately, a little press goes a long way in getting funded, so we'll all be reading these over-hyped science press releases for a long time.




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