Having taken a quick look at this book I have to say it seems incredibly dumbed down for no reason. The example of showing a ferret to remember the sound of れ is hilarious.
For anyone wanting to seriously learn Japanese I recommend passing on this strange magazine formatted pseudo textbook and just buy the tried and true Genki.
You may disagree with it but mnemonics are very helpful for remembering information that has no relationship to things you already know. I used my own set of mnemonics to learn hiragana and katakana when I first started.
That's fine and you're welcome to think that. I would throw the baby out with the bathwater and assume the book is trash because it uses a technique you don't approve think is most efficient.
For anyone wanting to seriously learn Japanese I recommend passing on this strange magazine formatted pseudo textbook and just buy the tried and true Genki.