The idea is that the retailer discovers that the hat is sold out, so they order ten thousand more hats, and they arrive in six weeks at a cost of $2.10 each. Then they sell six thousand hats at $15 each, and the fad is over, so they keep a thousand hats in inventory just in case and throw the remaining three thousand in a landfill.
Half of the sold hats get worn for three months, but then teenagers will point and laugh if you still wear that hat, so there are now two thousand hats donated to thrift shops and four thousand more in the trash.
It's fashion, it arrives fast and it gets turned into trash fast.
Half of the sold hats get worn for three months, but then teenagers will point and laugh if you still wear that hat, so there are now two thousand hats donated to thrift shops and four thousand more in the trash.
It's fashion, it arrives fast and it gets turned into trash fast.