Oh I must have missed that headline. I read the paragraph but didn’t quite understand anyway.
Fast fashion isn’t just cheap clothing—it’s cheap and trendy clothing. The term “fast” refers to how a company brings a product to market.
Not sure I get it still. What difference does days vs months make in fashion? Trends like colors or width of jeans legs moves like glaciers.
Is this some TikTok phenomenon thing where there is a viral video or a famous artist wearing something and in response these companies try to rush similar stuff to shelves?
Trends come and fade very fast now. So you can't use the "old" and slow method of designing clothes one year in advance, produce them in China and then ship them across the world. If you want to wear the very latest trend, it was likely designed only a few weeks ago, perhaps more locally (at least Zara produces a lot close to or even in Europe for the European market to decrease time-to-market).
There does exist a world where trendiness in clothing styles moves shockingly fast. Put This On in general advocates for a much more slow-moving approach to fashion (specifically menswear).
Personally I've found awareness of traditional menswear style to be a fun hobby, but 99% of the time I am still wearing a t-shirt and workout shorts.
Fast fashion isn’t just cheap clothing—it’s cheap and trendy clothing. The term “fast” refers to how a company brings a product to market.
Not sure I get it still. What difference does days vs months make in fashion? Trends like colors or width of jeans legs moves like glaciers.
Is this some TikTok phenomenon thing where there is a viral video or a famous artist wearing something and in response these companies try to rush similar stuff to shelves?
I think my social class is old fart