I agree that often brands take advantage of their goodwill and take white label products and brand them as their own.
One very popular product was subcompact cars in the '80s when GM, Ford, etc., needed something to offer in a segment they had no expertise in or manufacturing capacity, so they had third string Japanese and S Korean MFs pump out stuff and rebadge them as their own. Often these rebranded Daihatsus, Ssanyang, etc., sucked... but so did Chevy and GM in many respects anyway.
That said, if a brand is quality conscious and can filter on our behalf, I don't see the problem. A perfect example is Apple. They have someone MFG their designs to spec and we receive a quality product.
One very popular product was subcompact cars in the '80s when GM, Ford, etc., needed something to offer in a segment they had no expertise in or manufacturing capacity, so they had third string Japanese and S Korean MFs pump out stuff and rebadge them as their own. Often these rebranded Daihatsus, Ssanyang, etc., sucked... but so did Chevy and GM in many respects anyway.
That said, if a brand is quality conscious and can filter on our behalf, I don't see the problem. A perfect example is Apple. They have someone MFG their designs to spec and we receive a quality product.