The funny thing is I'd be totally okay paying $500/mo for good Internet service outside the city. The problem with this is that even in the city where Comcast has it's headquarters they will lie to you and then not show up at the agreed upon time scheduled 3 months in advance /and paid for/, then try to blame you for it and take no accountability. Which is exactly what Comcast did when I tried to get connected in my move last month. So, sure, organizations have Product teams that focus on pricing strategy, and part of that is amortizing capital costs to serve those customers and also averaging out the per-customer cost of service, but a bigger issue is that Comcast is just really bad at doing it's supposed job.

I wish there was a rural fiber or muni fiber project near me that I could subscribe to, and I'd happily pay 3x-4x what I pay Comcast, if I had some assurance that the person on the other end of the phone would actually keep their commitments and know what they are doing.