You're probably right, but our servers have greater capacity and capabilities than ever and in a lot of ways, the web is a whole lot smaller than it used to be. Most people have a handful of sites they regularly visit and they only occasionally stray outside the confines of social media. Reddit alone caused the death of countless forums and online communities. Most of the search results we see today are just useless spam. Once you strip out the ads, the massive amounts of JS and the CSS the text you're left with should be easily compressible and quick to parse. The actual content people care about is more centralized and standardized than it's ever been. That has to count for something.