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My understanding is that Google have a policy against sites doing that. Does Google not enforce the policy sufficiently, or are there exceptions made?


Google’s policy shifted. You can show the crawler full text of an article and then put it behind a paywall for example.


Not only does that benefit the site owners, it benefits Google by creating a moat. Any new entrant to search is initially restricted to the same content as you or I.


Doesn't it make search worse though? I don't like my searches to end at paywalls and Google being able to do more of that doesn't seem an advantage.




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