That's just one data point though, and the issue is whether or not things would stick for the population as a whole.

In a related sense, Peleton did really well during the pandemic and now they're doing really poorly.

From a user perspective, day trading is very similar to online poker or other gambling activities. The exception being that everyone wins sometimes, and everyone loses other times.

Anecdotally various betting games had a similar growth curve. People rush in when it’s easy, and then rush out once it’s hard.