I think TikTok's creator fund has led to quite a large number of influencers acr...

lovehashbrowns · on July 29, 2022

TikTok is going to eat away at other platforms even more once they increase the fund, and it looks like they have plans to do just that:

Over 1 billion dollars in the US over the next three years.

One common complaint from creators I watch on YouTube seems to be that the fund isn’t high enough for them to do TikTok full-time.

So currently the flow is:

Build an audience on TikTok, have that audience follow you to YouTube where ad revenue reigns supreme.

One day that flow will just be to build an audience on TikTok.