The algorithm™. ByteDance, the company behind TikTok, had previously launched one of the most popular news aggregators in China, running on the same / a variation of the same algorithm (machine learning, etc. based afaik).
Thats why its taking off so much - just like ByteDance's other products. That AI or whatever it is is very, very effective at understanding what you want.
I think their core innovation is that you don't pick what to watch, and they see how long you watch it instead of if you actively "like" it. So with both "selecting" AND "liking" out of your active control, the algorithm can see what you ACTUALLY like.
Well not every attempt at innovation will catch on - luck plays a role too. But in terms of positioning it offers something distinct from YT/FB/Twitter/Instagram with short form video, a focus on entertainment, and like the article points out, it doesn't depend on the social graph. That puts it in a strong position vs the incumbents who are struggling to compete since they assumed customer value required other things. The innovation, whether conscious or not, was in challenging the assumptions and conventions of social media.
The trouble the incumbents have is how to compete since they can't just change their core products without a backlash. They need to find a new niche. More likely another startup will compete better and FB will try to buy them. This is just like old media's battle with 'traditional' social media.
seems the xenophobic propaganda is being successful. there isnt a single valid arguement that 'tiktok is evil' that doesn't apply even better to facebook or youtube.
I wouldn't classify it as "evil", but it's clearly a different situation from a geopolitical perspective than facebook or youtube due to its ties to the CCP.
