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Every month or so I add a short blurb at the beginning of a newsletter asking for sponsors and laying out my current metrics. This always leads to multiple readers replying with interest.

The typical sponsor has gone on to book 4 slots at a time (I do not offer a bulk discount - this is just what they tend to do).

The slot is integrated right after the intro blurb and before the guest's content. I offer them a headline, some text (not too strict on character count as long as it isn't crazy) and a CTA button.



Here’s an past example of a sponsor pitch from April:

I have two sponsor slots open next weekend. Reply to this email if you’re interested in learning more about sponsoring Workspaces!

Some quick numbers: 5,700 subscribers 55% open rate

______________

Source and AD example in link below:

https://www.workspaces.xyz/p/149-allan-grinshtein


Wow, is that the full extent of your sales efforts? Your readers happen to include enough interested sponsors that you've been able to sell out your slots just by asking your audience? That's awesome!


Yep! I have a very engaged audience - many who have their own side projects or work for companies that fit the perfect sponsor demographic.

I think I have gotten very lucky in this regard and it might change if prices go up.




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