Seconded. I showed a guy Ubuntu a bit back and it is now on his map and being used (not as primary, but it may be heading that way) because it has a start menu. He knows a tiny bit of linux (more like generic nix) and has interacted with various server solutions for fifteen years or so, but it's kind of "that thing you have to deal with" and most of the interaction involves calling me. That's ok, I'm mostly in charge of that. But Ubuntu now.. it has a start menu. And, like, through it you can find things. And they look familiar. Not all the way, but kinda. You can click them and they do stuff. He's actually finally getting into it a bit. He really, absurd as it may sound, would never have gotten anywhere if it looked exactly* like now, except with no start menu.