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Google ads are a natural monopoly, like power lines. What are you going to do, go to 1/3 of its ad customers and tell them they're switching to Southwestern Google while another 1/3 have to switch to Pacific Google?


This assumes Google search - the main reason they have a business - will remain popular. That’s a very big assumption.

Google’s monopoly isn’t “natural”. It’s temporary.


I was thinking of AdSense.




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