The reason we have come to this is because there is real FOMO in Megacorp marketing departments across the globe.
The way to solve it is to bring forward evidence that despite the info graphics and impression statistics and dashboards, targeted advertising by tracking users does not bring in more sales than say showing your ad on a relevant content page.
Showing me ads for bicycle helmets because from my profile you know I bought one on another site is idiotic. However, showing me an ad for fishing rods when I'm looking for fishing supplies stores would probably be a good idea.
If you can prove that than all of ad words and facebook non-sense and user tracking is busy work with no value added.
The reason we have come to this is because there is real FOMO in Megacorp marketing departments across the globe.
The way to solve it is to bring forward evidence that despite the info graphics and impression statistics and dashboards, targeted advertising by tracking users does not bring in more sales than say showing your ad on a relevant content page.
Showing me ads for bicycle helmets because from my profile you know I bought one on another site is idiotic. However, showing me an ad for fishing rods when I'm looking for fishing supplies stores would probably be a good idea.
If you can prove that than all of ad words and facebook non-sense and user tracking is busy work with no value added.
Then maybe we could go back to a saner web.