That's kind of both the upside and the downside to capitalism, I guess.

If you wanted to pay old Blockbuster prices (adjusted for inflation) for x5 good, and personalised, Netflix recommendations a month, I'm sure what you have left after the subscription itself would find a bunch of movie buffs online happy to earn $20-50/month (I'm too lazy to figure out what a typical old monthly cost was, or would be after inflation) by learning what you've liked in the past and thinking of recommendations based on whichever platform you're subscribed to.

And equally, some shops still exist selling films physically, though relatively few because most people don't want to pay more.

Hey, maybe there's a startup idea there - connecting subscribers with paid individual recommenders. But I'll stick to not paying extra for members of staff I never asked recommendations of, personally.