I've also found it very useful to quickly look through a gallery of well-run companies' pricing pages: they've already invested a lot of money figuring out what works well, and I can spot the common patterns after looking through a collection of examples.
I've especially found it useful to look at the historical screenshots of a company's website (only available for some websites). You can see the experiments happen and you can experience the company's evolution as they work to dial in their marketing copy, their sales pitch, and their pricing structure.
The website I like to use for this is https://www.glance.fyi/
I've especially found it useful to look at the historical screenshots of a company's website (only available for some websites). You can see the experiments happen and you can experience the company's evolution as they work to dial in their marketing copy, their sales pitch, and their pricing structure.