Yes, and there’s value to that. “Better avatars” is a central part of Zuck’s public sales pitch.
But the actual endgame is that Meta has been building a portfolio of patents that leverage eye and face tracking to better target you with ads and other content.
“The next patent really gets into it…It’s called ‘Techniques for emotion detection and content delivery’. This one is a straight up flowchart for capturing the user’s image via the camera to track your emotions when viewing different types of content. [Meta] could tie your emotional states when checking out videos, ads or baby pictures and serve up content in the future just by reading your initial state of emotion.”
But the actual endgame is that Meta has been building a portfolio of patents that leverage eye and face tracking to better target you with ads and other content.
“The next patent really gets into it…It’s called ‘Techniques for emotion detection and content delivery’. This one is a straight up flowchart for capturing the user’s image via the camera to track your emotions when viewing different types of content. [Meta] could tie your emotional states when checking out videos, ads or baby pictures and serve up content in the future just by reading your initial state of emotion.”
https://www.forbes.com/sites/curtissilver/2017/06/08/how-fac...