I feel like the pendulum is swinging back. Interest rates, rent, housing and commodity prices are up, so discretionary spending will almost certainly be lower.
Could that reduce demand for marketing and advertising in general? Maybe the tighter market will drive up demand for more aggressive data capture? Where does all that leave social sites and content creators who but their empire selling fast fashion an overpriced gaming accessories during a time when access to money was easier?
I doubt it will for marketing in general. It is a real red queen's race/prisoner's dilemma. Now discretionary spending can and will go down in a recession even among those who could afford it. Due to the gaucheness of showing off during bad times (ironically making things worse if taken in a vacuum).
Could that reduce demand for marketing and advertising in general? Maybe the tighter market will drive up demand for more aggressive data capture? Where does all that leave social sites and content creators who but their empire selling fast fashion an overpriced gaming accessories during a time when access to money was easier?