Context does matter, but the context is that the podcaster in question wasn't someone cleverly deconstructing white nationalism, but an edgelord who routinely says offensive things for attention (choice cuts: the video in which he tackles statements as apparently in need of contesting as "it's not OK to call me a fag" with such ingenious ripostes as "I don't even know that you're gay, but you're still a fucking fag" and his much-publicised comments about an MP being too ugly to rape) losing his temper at the white nationalist he'd invited on for a cosy chat because they were more interested in mocking his posh accent than finding common ground with him. A podcast persona he defends with the statement "Personally, I find racist jokes funny" . If a corporation decides it doesn't want to be associated with his content any more, it's not because they've completely misunderstood where he's coming from.