That's how I read it as well. There are lots of electronic music artists that I enjoy that publish different styles of music under different monikers to avoid upsetting the fans of one style of music they produce. More invested fans may decide to check out releases under their other artist name and if it's not for them they know not to follow those releases.
For game developers it's probably more risky with platforms like Steam prominently showing the aggregate user reviews for a particular title. If they decide to go in a different direction they risk alienating their previous customers and giving the release a very negative rating when it could be a hit if it had a new name behind it.
Imagine if FROMSOFT (a renowned developer of tough 3rd person dungeon crawlers) decided to develop a straight chess game; it might be first in class and have absolutely everything a chess enjoyer might want, but I imagine it would be roundly derided if published under the FROMSOFT banner.
For game developers it's probably more risky with platforms like Steam prominently showing the aggregate user reviews for a particular title. If they decide to go in a different direction they risk alienating their previous customers and giving the release a very negative rating when it could be a hit if it had a new name behind it.
Imagine if FROMSOFT (a renowned developer of tough 3rd person dungeon crawlers) decided to develop a straight chess game; it might be first in class and have absolutely everything a chess enjoyer might want, but I imagine it would be roundly derided if published under the FROMSOFT banner.