“Treat people like volunteers” is such a double-edged concept though. Many of the catastrophic founders I’ve seen treat people like volunteers - in that they think passion will overcome piss-poor retribution and working conditions. It’s easy to think about “treating people like volunteers” when you’ve sorted out how to pay them at least close to market rates. Then yea, seek how to inspire them… But first, you may be better served if you treat them like professionals.