And these apps work well. There is some varying quality, but in the same way you see varying quality of apps in any store - Apple's included - or the quality of content, which is out of any "gatekeeper's" interest to control. An App Store that allows fart apps will be the same that allow "fart TV shows".
What makes me a little bit sad is that 3 years from now, you will hear how "Apple revolutionized yet another industry", when what happened was just them using their immense weight to corner another market and executing on an already established model. Hardly innovative.
