Well, no - GP an isn’t exactly correct. They use DNS, they just won’t use your configured DNS. You can play NAT tricks to force all UDP dns queries to your pihole or other DNS based blocker, but they can just as easily use DOH.
>A white hat (or a white hat hacker) is an ethical security hacker.[1] Ethical hacking is a term meant to imply a broader category than just penetration testing.[2][3] Under the owner's consent, white hat hackers aim to identify any vulnerabilities the current system has. [...] There is a third kind of hacker known as a grey hat who hacks with good intentions but at times without permission.[6]
Knock, and keep that ip offline. With no way to change locationation(DNS), their little ad sceme won't work.
Even better if it makes companies shy about using such methods.