People might roll their eyes at Godwin’s Law but this poster has a point.

Here’s how these headlines work:

“The men who ran Genghis Khan’s empire”

This title either evokes the air of scholarly history or makes you think about the brutality of large Medieval empires.

“Women who ran Genghis Khan’s empire”

This title makes you think (or is supposed to make you think), oh, I guess the Mongolians were kind of progressive. Good on you, Mongolians.