This has nothing to do with fairness. It has everything to do with integrity. You justifying these actions is part of the problem. This is the attitude that these businesses you are accusing take themselves. "Others are doing it so why shouldn't I?" It is a direct lead to societal decay.
The justification here, is that focusing on individuals does not solve the problem, and instead only helps you feel better about yourself by how evil you think other people are.
Instead of focusing on why you think other people are more evil than you are, instead people should focus on ways to actually solve the problem, instead of satisfying their internal need for moralization.
