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Because they are a luxury car maker, a crowded sector. Tesla, to grow into its market cap, has to outsell the top automakers put together. They need something at the Toyota Corolla price point to do that.


Tesla is still a long way from covering demand, even with their current expensive models and with zero advertising on top.

They have no real business justification to expand to cheaper models until they have enough spare capacity.

Building factories and the required battery supply chains isn't fast or easy. Model 2 and 1 will come eventually.


Yeah, Tesla will certainly hit the same dilemma as the other growth companies, but it hasn’t gotten anywhere near there yet.


Or a brand. Look how far branding got Apple!




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