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This experiment is one of my pet peeves, at least in terms of how it's usually used as a parable. Yes, in this particular situation, the monkeys are being irrational. But they are only being irrational because they are in a completely artificial environment that was deliberately constructed for the purpose of gaslighting them.


Sadly, all that will come from this article, is that a PHB who knows nothing about our field, will read a random tech ad (which is written as a blog/review/article), and proclaim that product X is perfect, whatdayamean it's not usable for us, it's not even helpful?!, just deploy it or you're fired, you stupid monkeys.




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