Hm. All this uniting, love etc. is nested under Coca-Cola.

> Coca-Cola

Conde Nast. Vanguard. Black Rock.

And journalists that write click-bait titles and little substance that provides content reflecting the title.

The real question is why are we seeing this here on HN?

Maybe hackers appreciate the power of music.

"Anybody practicing the fine art of composing music, no matter how cynical or greedy or scared, still can't help serving all humanity. Music makes practically everybody fonder of life than he or she would be without it. Even military bands, although I am a pacifist, always cheer me up. - Kurt Vonnegut"

Coca Cola and other junk-food corporations latch on to art and artists like flies, hoping to infuse some authenticity and meaning by association. When I worked in that business it was Coke and Pepsi behind every awards ceremony, and they were highly influential over the record labels.

This is just a puff piece though, an ad for a song and its corporate backers.

I agree we'd find a 'united' India & Pakistan very interesting and newsworthy, and especially anything that credited music or anything else superficially surprising with it; but that hasn't happened and that isn't what this ad is.

That's the spirit ... /s ... pun un/intended ...

I'd rather embrace something I hope for, despite a possible bitter taste, rather than roll my eyes which seems to be your preference ...

I didn't tell you what to think about it. Just notice the logo and reflect on its place in our collective consciousness. It's your prerogative to embrace it.

Next they'll be wanting to teach the world to sing (in perfect harmony).

Isn’t it always?