Indeed, but in the industry, I've seen no company that embraced "agile" without embracing some predefined framework (scrum, kanban, xp) to "apply it".

I've yet to find a growing/grown company that still embrace chaos as a start to find and nurture their own agile working methods.

It's very much like how companies implement "innovation strategies", being oblivious to the fact that innovation starts with rebellion against the very structure in which it appears.

Uncertainty is not something people embrace easily.