It tastes good. People really like it. Given the choice between rice cakes and chocolate, you'd probably choose chocolate. Chocolate manufacturers test chocolates and release the more successful ones.
Does chocolate have teams of behavioral psychologists designing every aspect of the experience of its acquisition and consumption in order to create a situation in which a huge chunk of our society is unable to stop compulsively consuming it to a point where it's negatively affecting their lives?
It tastes good. People really like it. Given the choice between rice cakes and chocolate, you'd probably choose chocolate. Chocolate manufacturers test chocolates and release the more successful ones.