I feel like you’re overestimating the difficulty of having a word cloud AI trained for relevant phrases. Not just fridge, but (to continue my poor example) “fridge doesn’t keep vegetables crisp long enough”, “wish my fridge had a screen”, “going to renovate the kitchen this summer”, “the neighbours have a better fridge than us, it’s red and shiny”. These are all juicy indicators for possible high-ticket purchases in the current sales cycle.