Every single tax payer when they get paid, or when they pay their tax bill each year.

The years in which I've had a refund, I have had the amount directly deposited. The years in which I've paid have been through a software portal that supports credit card payment.

I, personally, have no idea what the government's "communications" have been regarding taxes outside of news articles.

Either way, though, this is no competition for a year's worth of massive advertising campaigns.