It’s also obnoxious and utterly frustrating as an end-user. (I know that’s not the aspect of it you’re remarking on but rather the monetisation, but I find their demo just so painful and the entire idea quite ill-conceived. Scrolljacking is always bad. Stop trying to take over the page flow and just make it a normal page that I can scroll as I desire.)

I think the idea is great but the greediness on display here kind of disgusts me.

Here is something that could legitimately be useful for many people, help the consumption of human knowledge when open-sourced, but instead it is patented and monetized to the maximum extent.

Super distasteful.

I believe we’re talking about different things. I’m talking about fullPage.js, but I think you’re talking about Bionic Reading.