I wonder, do marketing types actually believe that kind of nonsense? Could it actually be true for them, personally, that they feel they get some benefit from intrusive communication? That would be such a different experience of the world that it's difficult to wrap my head around.

And yet... I was once griping about one or another of the many tricky ways excessively-clever web designers abuse javascript to impose their concept of a "user experience" on me when I would deeply prefer they simply left well enough alone, and my listener replied - "but what if I want the experience they're offering"? - Well, that thought had never occurred to me.