> Namely Google seems to have initially tried to sell this API to restaurants directly.
...which was a fools errand. It is impossible to expect individual restaurants (_maybe_ aside from large restaurant groups - ie, big chains) to integrate with this API.
To me it seems much more likely that Google pivoted to working directly with delivery operators for practical reasons to make the product functional.
I would also bet that contracts with the delivery operators include a bit about how they will enable this integration and what that means. Perhaps they do not make it explicit enough in the sales cycle (or, didn't in the case of Lime)
...which was a fools errand. It is impossible to expect individual restaurants (_maybe_ aside from large restaurant groups - ie, big chains) to integrate with this API.
To me it seems much more likely that Google pivoted to working directly with delivery operators for practical reasons to make the product functional.
I would also bet that contracts with the delivery operators include a bit about how they will enable this integration and what that means. Perhaps they do not make it explicit enough in the sales cycle (or, didn't in the case of Lime)