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I've sometimes wanted to order food ahead of time at local restaurants and pick it up but when I see a poorly branded ordering form on a web site with a generic domain name I've got little faith my order is going to be processed at all, never mind correctly.

(... even if it is on the up-and-up there is still the concern that the restaurant doesn't have good processes in place to handle online orders. Years ago I tried online ordering from a local sub shop which handled in-store orders so well one could imagine it being the subject of a business school case study and they screwed up my online order because it didn't fit in their process.)

It may really be the restaurant that contracts with some web site to put up an ordering form, maybe the whole thing is a scam. Either way I just don't do it unless I really know online ordering is effective.



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