There are people who can resist this naturally. It’s like people who won’t eat the sugary stuff without having to put any effort. My theory is that this habit relates to available mental energy. When you are in low energy state, you can’t read dense article or do intellectually taxing work and you gravitate towards infinite scroll because it’s the best reward you can get for your available energy. People with high energy seem to be automatically resistant at infinite scroll because reward from other taxing activities is much higher, although delayed. If this view is correct then perhaps the solution is to engage in forced mental excercise just like body excercise to increase strength and endurance at more taxing activities.