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> I'm differentiating in ease of use, clarity and speed.

FWIW I've worked for a small company for the last ~15 years and this is basically our differentiator. Most of our products weren't the first in their market, and we don't have all the bells and whistles, but we really focus on making an easy to use, non-frustrating user experience.




Thanks for the validation :) Crazy that lack of frustration can be a differentiator.




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